Modern
Clean silhouettes with stone or metal accents; the Beni Ourain rug warms without visual noise.
Beni Ourain Rugs – Authentic Moroccan Ivory Wool Rugs
Discover the quiet luxury of an authentic Beni Ourain rug—handwoven by Berber artisans in Morocco’s Atlas Mountains. Traditionally crafted from high-quality, undyed sheep’s wool, Moroccan Beni Ourain rugs are recognized for their plush ivory pile and minimalist black or brown geometric lines. Each piece carries meaning through symbols passed down for generations, blending heritage with design clarity. Loved by interior designers for their warmth and restraint, these rugs anchor modern, Scandinavian, and bohemian spaces with ease. When you invest in an authentic ivory wool rug, you bring home a durable statement that softens acoustics, adds tactile comfort, and gains character over time—sustainably made with time-honored techniques.
- Atlas Mountain craft
- Undyed ivory wool
- Hand-knotted
- Timeless geometric lines
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Framed Moroccan Rug Wall Art – Handwoven Wave Pattern Berber Wool Textile | Tribal Home Decor
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Ripple Pattern Berber Wool Tapestry | Handmade Boho Textile Decor
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Ripple Pattern Berber Wool Tapestry | Handmade Boho Textile Decor
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$199.00
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Handwoven Chevron Wool Textile Decor | Berber Vintage
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Diamond Pattern Textile Decor | Handwoven Berber Wool
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$199.00
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Diamond Turquoise & Yellow Tribal Design
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$199.00
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Evil Eye Tapestry with Diamond Motif in Teal & Yellow
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$199.00
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$199.00
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$796.00
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Framed Moroccan Rug Wall Art – Evil Eye Inspired Geometric Textile in Teal & Gold
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$199.00
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$199.00
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$796.00
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Atlas-Made • Undyed Wool • Hand-Knotted
What Defines an Authentic Beni Ourain Rug
Handwoven by tribes of the Middle and High Atlas, each Moroccan Beni Ourain rug uses undyed, long-staple wool with a naturally creamy, ivory tone. The graphic lines—diamonds, crosses, and talismanic motifs—are not decoration; they record memory, blessing, and daily life. True pieces have a thick, buttery pile, a supple handle, and slight irregularities that prove the human touch—hallmarks of a genuine Beni Ourain rug.
- Undyed ivory wool
- Hand-knotted pile
- Berber tribal symbols
- Natural variations = authentic
Berber Motifs • Meaning • Heritage
Decode the Symbols
Each authentic Beni Ourain rug is a story woven in wool. Discover the meaning behind the ancient symbols embedded in your rug’s design.
The Diamond Lozenge
The most iconic symbol, the diamond, represents femininity, fertility, and womanhood. A sequence of diamonds can tell a story of lineage or a wish for a family. It is also a powerful symbol of protection, believed to ward off evil spirits.
The Zig-Zag Line
These energetic lines can represent many things: a flowing river, a slithering serpent (a symbol of divinity and life force), or the winding paths of life’s journey through the Atlas Mountains. They add a dynamic, living quality to the rug’s story.
The “X” Symbol
This simple cross is a powerful representation of a married woman with open arms, signifying her readiness to conceive. It is a fundamental symbol of union, creation, and the fullness of family life in Berber culture.
Modern • Scandinavian • Bohemian
Design Versatility for Modern, Scandinavian & Boho Spaces
The ivory ground brightens rooms while dark, linear motifs add structure. Style a Beni Ourain rug under a contemporary sofa, pair it with oak and linen for Scandinavian calm, or layer it into eclectic bohemian rooms. The look is balanced, warm, and timeless—true Moroccan Beni Ourain sophistication.
Scandinavian
Neutral palette, oak, and linen; the ivory field softens light and enhances hygge textures.
Bohemian
Layer with kilims, cushions, and art; graphic lines ground color and pattern play.
Craft • Wool • Pattern
A Weaver’s Perspective
In the medinas of Marrakesh, you feel the soul in every handcrafted piece. Step behind the loom and connect with the traditions that bring your Beni Ourain rug to life.
How is the wool so soft?
Our weavers use wool from the Marmoucha sheep, native to the Atlas Mountains. Rich in natural lanolin, these fibers are exceptionally soft, durable, and naturally stain-resistant—nature’s own protector for an authentic ivory wool rug.
Where do the patterns come from?
There are no stencils—just memory and meaning. Each motif is improvised from lived experience: nature, family events, and Berber beliefs. The weaver writes her story directly into the Moroccan Beni Ourain design.
Is my rug truly one-of-a-kind?
Absolutely. Variations in undyed wool, hand-knotted texture, and personal symbols ensure no two pieces are identical. Those subtle irregularities are the signature of a genuine Beni Ourain rug.
Soft • Durable • Low-Impact
Softness, Durability & Sustainable Craft
Made from resilient, undyed wool, an authentic ivory wool rug offers natural softness, insulation, and strength. Dense hand-knotting stands up to daily life, while the deep pile cushions every step. Small-batch, traditional making safeguards artisan livelihoods—so your Moroccan Beni Ourain purchase feels good and does good.
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Plush Comfort
Thick, buttery pile for everyday luxury underfoot.
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Built to Last
Hand-knotted density resists wear in busy rooms.
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Sustainably Made
Undyed wool & time-honored techniques with low impact.
Sizing • Pile • Pattern • Provenance
How to Choose Your Beni Ourain
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1
Size with intent
Outline your seating or dining zone and choose a rug that lets the front legs of furniture sit on it. Sizing up creates cohesion and showcases the Beni Ourain rug pattern.
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2
Pick the pile
Higher pile = plush feel and warmth; medium pile = easier upkeep. Both retain the signature softness of undyed, ivory wool.
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3
Choose pattern intensity
Go bold with pronounced diamonds for a statement, or select lighter lines for subtle structure—either way, the ivory field keeps your space calm and refined.
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4
Verify provenance
Ask about wool quality, tribal origin, and hand-finishing details to ensure a genuine Moroccan Beni Ourain—an investment piece that will age beautifully.
Curated • Authentic • Atlas-Made
Elevate Your Space
Explore our curated Beni Ourain collection and bring home a handcrafted original. Need sizing or styling help? We’ll guide you to the perfect Beni Ourain rug.
Shop Beni Ourain RugsCare • Authenticity • Styling
Beni Ourain Rugs — FAQs
How do I verify an authentic Beni Ourain rug?
True Moroccan Beni Ourain pieces are hand-knotted from undyed, ivory sheep’s wool. Expect a supple handle, a natural off-white tone, and slight irregularities. Flip the rug: you should see individual knots and a non-perfect grid. Motifs (diamonds, crosses, talismans) carry Berber symbolism—no printed backing, no glue. Ask for provenance from the Atlas Mountains and fiber details.
Do Beni Ourain rugs shed?
New high-pile wool may release loose fibers in the first weeks. Use a suction-only vacuum (no beater bar) once or twice weekly, then less often as shedding settles. Avoid over-vacuuming edges/fringe. A quality ivory wool rug will stabilize with normal care.
How do I clean and care for my rug?
Blot spills immediately—don’t rub. Treat with cool water and a wool-safe solution. For deep cleaning, use a professional hand-wash service (no steam or harsh chemicals). Rotate every 3–6 months for even wear, and use a breathable rug pad to reduce movement and add cushioning.
What size should I choose?
Living rooms: aim for 240×300 cm (8×10') or larger so front furniture legs sit on the rug. Dining: allow ~25–30 cm (10–12") beyond chair legs when pulled out. Bedrooms: frame the bed with at least 60 cm (24") visible on the sides. Runners: leave a small border from walls for a tailored look.
Are Beni Ourain rugs family- and pet-friendly?
Yes. Wool’s natural lanolin offers stain resistance and resiliency. For busy homes, choose a pattern with slightly bolder lines to disguise day-to-day marks, spot-clean promptly, and pair with a pad. An authentic Beni Ourain rug is built to live with.
Worldwide • Insured • Easy Returns
Shipping, Delivery & Returns
We ship Beni Ourain rugs worldwide with full insurance and careful, eco-conscious packing. Orders include real-time tracking and dedicated support until your Beni Ourain rug is placed in your home.
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Express Worldwide
Fast dispatch via premium carriers, with door-to-door tracking.
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Insured & Protected
Every shipment is fully insured; packaging is reinforced and recyclable.
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Easy Returns
Change of mind? Initiate a return within the window for a smooth process.
Shipping Times & Costs
Most orders dispatch within 2–4 business days. Transit typically takes 3–7 business days, depending on destination.
Duties/taxes may apply based on your country. See our Shipping Policy for region-specific rates.
Order Tracking & Delivery
You’ll receive a tracking link upon dispatch. Signature may be required for high-value items.
If you need a specific delivery date, contact us after checkout—we’ll coordinate with the carrier.
Returns & Exchanges
Return requests are accepted within 14 days of delivery in original condition/packaging.
To start a return or exchange, visit our Return Policy or contact support for a prepaid label (where available).
Custom & Made-to-Order
Custom sizes or bespoke Moroccan Beni Ourain pieces are hand-made to your specifications.
Production timelines vary (generally 3–8 weeks). Customs pieces are final sale unless damaged in transit.